Founder, GotWurk

Willem's background sits at the intersection of business, marketing and technology.

He studied Business Management, Entrepreneurship, and Marketing. Since then, he's worked across industries including wine, beverages, water, florals, health and fitness, marketing and technology, taking on roles from director and co-founder to creative director and strategist.

Across all of them, the work has been the same at its core: understanding problems, finding better ways to work, and turning ideas into practical business solutions.

Today, Willem combines that business experience with software, systems, automation and optimisation through GotWurk.

That same fractional, problem-solving approach is what lets GotWurk fix how a business runs and help it scale properly once it does. Part of that is who we scale alongside: industry-leading partnerships with top advertising and creative agencies, brought in once the operational foundation is solid, so growth is built on infrastructure that can actually carry it rather than a campaign papering over the cracks underneath.

GotWurk also runs one of the industry's most rigorous financial auditing systems in-house, and offers it as a standalone service beyond the core engagement. Operational transformation only counts for so much if the numbers underneath don't hold up, so this exists to make sure the financial side of a business is as sound and scalable as the operational systems built around it.